In 2023 the Indonesian automotive industry experienced a drastic decline, referring to data from the collection of the motor vehicle industry in indonesia, sales depreciation of up to 18.8% this decline affects many factors including the influence of the post-recovery covid-19 Pandemic Rising fuel prices, as well as fierce competition from foreign automotive manufacturers, pandmei Covid has a major impact on almost all factors including the automotive industryf movement restrictions implemented by the government with restrictions on community activities resulted in significant demand for vehicles on the other hand economic uncertainty caused many consumers tent his desire to buy kendayaan to the end resulted in a declining automotive factory sales figures that require the factory mengrangi production figures even to beberpa companies do the termination of work to be able to survive in an era of economic uncertainty,
Rising fuel prices that are increasingly rising are increasingly worsening the condition of the automotive market, especially in indonesia, the soaring fuel prices are causing vehicle operating costs, which ultimately reduces people’s purchasing power, consumers must be more selective in managing their expenses and many are thinking of delaying purchasing vehicles and reaching for more efficient vehicles fuel consumption, automotive manufacturers are increasingly,
Automotive Indostri not only due to internal conditions in the country but also because of the competition otomoitf industry from outside the country outside brands such as toyota honde, maupaun hundai provide new models with advanced technology lebi more attractive to glance, this is also the mnyebabakna lokel manufacturers to have to rack their brains harder continue to innovate to improve product quality in order to remain competitive in a market full of uncertainty, to deal with this decline many automotive manufacturers who berlihih menggunakna system product diversification dengna menembangkna types of passenger cars such as commercial vehicles and electric vehicles
commercial vehicles such as trucks, buses and commercial vehicles are the choice of the community to support the rapidly growing logistics and transportation sector in Indonesia with the production of commercial vehicles the product is also unable to reduce dependence on the market for vehicles that are tired, especially electric vehicles such as cars that are fully driven by electric motors and hybrid vehicles Indonesian society, in accordance with the commitment of the government to reduce carbon emissions and welcome the use of renewable energy.
to stay afloat in the market Indonesian automotive manufacturers also focus on innovation as well as technology many new technologies are introduced to increase the attractiveness of vehicles such as more sophisticated safety systems, more modern entertainment features as well as environmentally friendly technology, safety fitru adptive cruis control and lane departure warning are becoming the standard of new vehicles, and fuel efficiency
The Indonesian automotive industry faces many challenges such as declining sales figures, global competition, dapa from the pandemic but dnegn product sharing strategy, technological innovation and government support are expected to recover and develop in the future consumer awareness is also important to advance the Indonesian automotive industry to choose environmentally friendly products and support local producers